Rana Stanfill Hobbs is an innovative and strategic leader with extensive experience in Product Strategy, Customer Success, and Go-To-Market (GTM) execution who has successfully scaled three SaaS firms to acquisition. She is adept at aligning product development with market demands, driving innovation, and delivering high-impact solutions that fuel business growth and delight customers. She is also skilled in public speaking, workforce analytics, customer insights, and market research, with a proven track record in launching successful products and enhancing market presence for both start-ups and established enterprises. With an unwavering service ethic and growth mindset, Rana believes in leaving every person and moment better than she found them.
Core Competencies:
Product Strategy
Expertise in defining product vision, strategy, and roadmaps that align with business goals, market opportunities, and customer-centric innovation.Go-To-Market (GTM) Execution
Proven success in launching and scaling products through comprehensive GTM strategies, including positioning, messaging, and sales enablement.Market Research & Competitive Analysis
Deep understanding of market trends, customer needs, and competitive landscapes to drive informed product decisions and differentiation.Cross-Functional Service Leadership
Skilled in leading cross-functional teams, fostering collaboration across product, engineering, sales, customer success, and marketing to achieve strategic goals.Relationship Management
Strong ability to foster deep, trusting relationships with customers, partners, and stakeholders to ensure long-term success and satisfaction.
Rana’s career has been rooted in the SaaS industry, with a specialization in HCM, prescriptive workforce analytics, AI/NLP, and strategic workforce planning. She has successfully led customer success teams and consulting practices, driven product strategy and GTM initiatives, and played a pivotal role in positioning niche vendors for acquisition. As a trusted partner to executives in Fortune 100 companies and SMBs, she understand the complexities leaders face today and the challenges they prepare for tomorrow. Rana’s experience as a frequent public speaker allows her to highlight customer successes and contribute meaningfully to industry discussions. Rana has a proven track record in leading innovative products to market, driving operational excellence, and delivering exceptional customer outcomes.
Rana is also incredibly proud of her fifth album MERCURY which you can hear along with all the others at www.EchoesOfRana.com.
Her involvement in CTAOP’s Yebo Leadership Circle is the work and community she is most honored to be a part of. Other places you might find Rana are binging documentaries, exploring art exhibits with her wife, learning about anime from her step-kid, watching women’s soccer, and cuddling her pup.